In 2016, I founded Collective Agency — a full-service digital media agency built for organizations doing work that mattered. For six years I led strategy, creative direction, and production across video, social content, motion graphics, and rapid-response media.
The clients ranged from national nonprofits to political campaigns to Fortune 500 companies. The work ranged from multi-camera shoots to animated explainers to full content strategy. What held it all together was the same principle: every piece of content is an opportunity to build an experience, not just deliver a message.
Building the agency taught me how to run a business, manage clients at scale, deliver under relentless deadlines, and see every production challenge as a design problem.
