In 2007, I asked a question almost no one in the arts was asking: what happens when live performance meets the internet — not as a recording, but as a real-time, interactive, global experience?
I spent the next decade answering it. I founded VirtualArtsTV — the first company dedicated to live-streaming the performing arts to audiences worldwide while integrating social media into the real-time experience. We produced the first live-streamed digital play. We launched the first ever live-streamed performing arts festival. We built educational programs. We shot and directed live theatrical broadcasts for national distribution.
Years before the pandemic forced every theater company onto Zoom, we had already built the model, tested the technology, and proven the audience was there.